Cesar Australia

cesar is committed to a sustainable future for Australia. Working in partnership with their clients, they use world leading science, technology and research to provide practical and innovative solutions in agricultural pest control and wildlife conservation.

From spreadsheets to a full featured application and a new company website

The brief

Cesar required an online application to be developed that would supplement their innovative consulting service. Working with the company’s existing databases, Smartface was engaged to convert complex data structures into an accessible platform.

As part of the business’s marketing strategy, Cesar also required a new company website that incorporated their brand and key messages with crafted user journeys for existing and prospective clients.

The deliverable

Smartface worked with cesar to develop a tailored application that enhances their product and service offerings. pestIQ is an intelligent online tool that makes it faster and easier for advisers and farmers to manage insect pests in broad-acre crops and pastures.

Taking the idea from conception to release, we worked with existing data stored in spreadsheets and documents and translated it into a fast searchable database that allows users to easily find information through a combination of smart keyword searching and simple workflows.  Using our proven design process, we were able to work through the complex data sets and create a clean interface that is simple and easy to use.


  • UX
  • UI
  • Design
  • Information Architecture
  • Application Development