Delivery of an effective communication strategy to convey key concepts to decision makers and increase qualified leads.

Invest in the right place at the right time

The brief

.id was looking for a fresh approach and clear direction for communicating the concept and value of their unique Placemaker platform.

How we helped

Smartface was engaged to create a consolidated strategy for communicating Placemaker effectively across .id’s marketing channels. Working closely with the team at .id, a set of personas based on key decision makers within .id’s client base was developed along with a comprehensive communication strategy.

Utilising the insights gained from the strategy project, we designed a new product landing page for Placemaker that incorporates .id’s approach to storytelling and exposes the power of this unique product.


  • UX
  • Marketing Strategy
  • Web Design
  • Copy writing
  • User interface
  • Persona development
  • Communication strategy