From modest beginnings Seaway has grown to represent and champion the interests of a number of key principals and has developed a reputation for integrity, accuracy, accountability and lateral thinking.

Local Experts in Global Shipping relaunch their online presence

The project

Smartface was initially consulted to update the design of the website to incorporate Seaway’s new branding, however through comprehensive workshopping we were also able to help streamline the product strategy.


Through product development we helped shape Seaway’s offering, unifying product categories and simplifying information hierarchy. We developed an intuitive, client maintainable website that helps customers understand a complicated and diverse service offering.


  • UX & UI Design
  • Brand development
  • Systems integration
  • project development
  • business workflow development
  • content architecture
  • product strategy
  • product matrix
  • interactive product selector